In this podcast from the 2023 CRAACO: Clinical Research as a Care Option conference, Lani Hashimoto addresses how Novartis is investing time, energy and resources into how they are making patients feel valued and supported.
- Implementing a program that engages patients, incorporating their journey while realizing business objectives including long-term participation and compliance
- Partnering with medical and clinical operations teams to streamline the patient experience by evaluating the study from the patients’ perspective
- Case study on the GRATITUDE project
To learn more about CRAACO: Clinical Research as a Care Option, visit CRAACOevent.com.