![Novartis’ Approach to Making Patients Feel Valued in Clinical Research](https://d38uvx7mib76ry.cloudfront.net/public/images/scgKDCXf4hsDWQmEDgWYHgOIZn0fxW6N30Zgvep6.png)
Summary:
In this podcast from the 2023 CRAACO: Clinical Research as a Care Option conference, Lani Hashimoto addresses how Novartis is investing time, energy and resources into how they are making patients feel valued and supported.
Specifically:
- Implementing a program that engages patients, incorporating their journey while realizing business objectives including long-term participation and compliance
- Partnering with medical and clinical operations teams to streamline the patient experience by evaluating the study from the patients’ perspective
- Case study on the GRATITUDE project
To learn more about CRAACO: Clinical Research as a Care Option, visit CRAACOevent.com.
Related Podcasts
View All![What CMOs Need to Know about Partnering with Hospitals & Clinical Research Sites](https://d38uvx7mib76ry.cloudfront.net/public/images/21Rk6V3rentFjkn5U85fC0S8ZqAKQNNvkUTlfSOo.png)
What CMOs Need to Know about Partnering with Hospitals & Clinical Research Sites
![Preferences in Decentralization and Digitalization of Pediatric Clinical Trials: Case Study](https://d38uvx7mib76ry.cloudfront.net/public/images/KRCjqX07kLJ0SL4dvkzKWHu2k4zTF6KJRldzVB8V.png)
Preferences in Decentralization and Digitalization of Pediatric Clinical Trials: Case Study
![Turning Her Search for Lung Cancer Biomarkers into a Patient Empowerment Community](https://d38uvx7mib76ry.cloudfront.net/public/images/NTf7knNQeiaIgdUwoFhsooD9fUdZqj134In091QD.png)
Turning Her Search for Lung Cancer Biomarkers into a Patient Empowerment Community
![Evolving the US Clinical Trial Infrastructure for Better Clinical Trials and Emergency Response](https://d38uvx7mib76ry.cloudfront.net/public/images/9joHZEzocRk7DYh4SbQmkSvWrNmvXQZ9fF2vp9BW.png)