Registration is complimentary and required to attend.
About this webinar:
Over the course of an hour, you’ll hear directly from pharma and healthcare/hospital representatives discussing the necessary collaborations, components and operations to make clinical trials a viable and sustainable part of clinical trials, for the goal of providing patients with better care, reducing cost of care and increasing clinical trial participation.
Attendees will gain direct insights into:
- Pharma’s thinking on concerns and opportunities for partnering with hospitals
- The infrastructure required for hospitals and health systems to operationalize clinical trials
- How to convey the value of clinical trials to healthcare providers and other key stakeholders, and the value of working with hospitals and health systems to industry stakeholders
These panels were recorded at the 2024 CRAACO: Clinical Research as a Care Option meeting. For more information about the 2025 CRAACO meeting, visit CRAACOevent.com.
Part 1: Pharma Panel on What It Takes to Integrate Clinical Care and Clinical Research
Representatives from four pharmaceutical companies begin a conversation on how to bring more patients access to the option of clinical research and how to increase real-world research in care settings.
They cover:
- Starting collaborations, key stakeholders, necessary infrastructure and top concerns
- The necessary data components, addressing tokenization and deidentified data to link care and research
- The operational requirements and how to make a study protocol practical for how healthcare is actually practiced
Pharma Panel Participants:
- Sean Lynch, Innovative Capabilities Head, Innovative Trial Operations, Novartis
- Seema Asthana, MS, Director of Clinical Operations, Genentech Inc.
- Kimberly Barnholt, PhD, MS, Executive Director, Evidence Generation Leader, Genentech
- Candice Fitzgerald, MMedSc, Head of CD&O Regions, Boehringer Ingelheim
- Adam Kinsey, Associate VP, Clinical Operations, Regional Head North America, Merck
Part 2: Healthcare System Interdepartmental Collaboration to Enable Patient Access to Clinical Trials
What does it take to do clinical trials within a healthcare system? Clinical research and healthcare leaders discuss the interdepartmental collaborations needed, issues of provider education, operational hurdles, infrastructure, and more.
They cover:
- How to explain the value of clinical trials to providers and champion clinical research in real-world care
- The operational challenges for different therapeutic areas and ways of resolving those barriers within local practices
- Building the necessary infrastructure and needed support for clinical research in the care setting, outsourcing and technology, and the challenges of billing and funding
Healthcare/Hospital Panel Participants:
- Chad Adams, MPH, AVP, Chief Operations Officer, HonorHealth Research Institute
- Christina M. Brennan, MD, MBA, Senior Vice President, Clinical Research, Northwell Health
- David Levitz, MD, Medical Director of the Early Phase Program, Montefiore Einstein Cancer Center
- Donna O’Brien, MHA, National Advisor, Manatt Health
- Emily Ray Ko, MD, PhD, Assistant Professor, Duke Department of Medicine, Hospitalist Medicine, Duke Regional Hospital
About CRAACO, the webinar’s associated conference:
The Clinical Research as a Care Option event (CRAACO) is the first conference dedicated to bringing together health systems, pharma, patients, regulators and innovators to address the value, challenges and success stories of integrating clinical research options in the clinical care space for the benefit of patients.
Registration is complimentary and required to attend.