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Accelerating Patient Enrollment in Clinical Trials by Deploying a Product Model Approach, from DPHARM 2024 Archives

Accelerating Patient Enrollment in Clinical Trials by Deploying a Product Model Approach, from DPHARM 2024 Archives

BMS applied product model and design thinking principles to a website that would make clinical trials more searchable, accessible and understandable for patients, with the goal of expediting patient enrollment.

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