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Accelerating Patient Enrollment in Clinical Trials by Deploying a Product Model Approach, from DPHARM 2024 Archives

BMS applied product model and design thinking principles to a website that would make clinical trials more searchable, accessible and understandable for patients, with the goal of expediting patient enrollment.

August 22, 2025
Accelerating Patient Enrollment in Clinical Trials by Deploying a Product Model Approach, from DPHARM 2024 Archives
About the podcast: 

From the DPHARM Archives, this podcast was recorded at the September 2024 DPHARM conference. In this podcast, BMS presented how they specifically targeted the challenge of recruiting patients for clinical trials, aiming to make the process faster and easier. By bringing trials directly to patients, their ultimate objective was to significantly expedite patient enrollment. In this case example, they brought the audience through their new product model approach, for the organization's overarching goal of reducing the drug timeline from discovery to launch by three years.

For more information, and the 2025 DPHARM conference agenda, go to DPHARMconference.com.


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