Explore By Subject Area   

5 Takeaways on What Makes a Successful Site-Sponsor-CRO Partnership, from Partnerships with Sites 2025

All stakeholders – patients, sites, sponsors and CROs – benefit from a strong site-sponsor-CRO partnership, but collaboration without consultation can make those relationships less fruitful.

January 27, 2026
5 Takeaways on What Makes a Successful Site-Sponsor-CRO Partnership, from Partnerships with Sites 2025

In a panel from Partnerships with Sites 2025, sites, pharma and CROs discussed the necessary relationship-building and infrastructure to form sustainable collaborations that drove greater patient enrollment.

The 5 key takeaways from that conversation were:   

  • True partnerships are built between individual trials, not just during them.  
  • Patient perspectives must be embedded into the process from the beginning, and shared amongst all stakeholders.  
  • Trust sites to be the experts of their own operations, communities, and staffing 
  • Protocol complexity must be as considered as scientific rigor 
  • Invest in clinical research sites so that they leave partnerships stronger 


True partnerships are built between individual trials, not just during them 

The panel emphasized the importance of moving away from a trial-by-trial approach to more long-term engagement between sponsors and sites. That more constant contact allows sites to contribute their expertise to activities like protocol development, as well as sponsors to anticipate any potential challenges. For example, Biogen’s Global Head of Country Site & Operations, Emilio Neto, described a scenario in which they were unsure about a certain part of the protocol. “We called some sites, and they said, “If you try to do this, it will not fly,” said Mr Neto.  

Deeper, more long-term engagement also gave sites the comfort of providing their true thoughts to sponsors. “If you know your sponsor over the long term, you’re more open to giving feedback because you’re not worried about being dropped from the study,” said Dr Jyoti Angal, Director of Clinical Research at Avera McKennan Hospital & University Health Center.  


Patient perspectives must be embedded into the process from the beginning, and shared amongst all stakeholders.  

Patient experience directly impacts recruitment, retention and site workload, but the panelists emphasized that too often, insights from patients aren’t circulated to those designing and executing the trials.  

Sano Genetics’ Head of Clinical Recruitment and Engagement, Kendall Davis, said, “We are good at developing protocols from the perspective of the data we need, but we can forget about the human aspect of what we’re asking of people.”  


Trust sites to be the experts of their own operations, communities, and staffing 

Leslie Dowling, a site manager at Sun Valley Research Center, said that a common misconception was that sites are “endlessly flexible,” when the reality is that they often operate with limited staff and strict regulatory requirements. Not fully understanding the reality on the ground for sites can cause sponsors to unintentionally disrupt site operations.  

Dr Angal said that even small shifts in a protocol can require internal renegotiation between different teams. The solution would be greater transparency: if sponsors can share what is coming in their pipeline, sites can better plan staffing, necessary trainings, and outreach.  


Protocol complexity must be as considered as scientific rigor 

Increasing protocol complexity is not a new phenomenon, but the panel focused on the excessive burden imposed on sites and patients as a result, and how to work through it. Ms Davis said that, in a previous organization, she encouraged site run-throughs with patient advocates. The goal would be to run through a site visit, and identify potential areas of burden or opportunities to improve. Incorporating the patient advocate perspective enriched the protocol with lived experience data.  

Kelly Franchetti, CEO, The Patient View, detailed an experience with a working group, in which the biggest need that came up was communication. “It’s all about education. What we’re hearing from patients consistently is, ‘I’m willing to do it, but tell me why, and in terms I can understand.’”  


Invest in clinical research sites so that they leave partnerships stronger 

The panel shared that too often, sites invest heavily in resources to stand up a trial, but don’t see the long-term pay-off once the trial ends. Dr Angal argued that sponsors should think beyond a single protocol, to support reusable infrastructure, training and other capabilities. Other actions, like better technologies that reduce redundancy or improve communications, benefit sites beyond a single trial.  


Conclusion 

The typical site-sponsor-CRO relationship has been built around individual trials. But as trials grow in complexity, and tackle different phases of diseases, the model has to adjust to prevent sites from taking undue burden, ensure sponsors are getting the data they need, and support CROs to improve patient and overall trial experience.  

True trust between all stakeholders, the panelists highlighted, require long-term investment. 


Panelists highlighted in this article

Subscribe for More Information

Please provide your contact information and select areas of interest to receive updates.