With healthcare economics playing a pivotal role in drug development and commercialization, understanding payer perspectives is paramount for biotech leaders. In this webinar, CMOs and payers delve into the critical aspects of pricing and reimbursement strategies that can significantly impact the success of high-cost drugs in the market.
- Gain insights into how payers assess the value of high-cost drugs
- Understand the criteria and considerations payers prioritize when justifying the price of pharmaceuticals
- Learn strategies to align your drug's value proposition with payer expectations
- Understand the collaborative approach between clinical development and market access for successful outcomes