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What CMOs Need to Know and Do When Preparing for Product Launch

CMOs play a critical role in ensuring activities prior to approval lead to a successful launch. Panelists discuss the role of the CMO in preparing for a new product launch, including planning, timing, activities and hiring prior to PDUFA.

February 25, 2025
What CMOs Need to Know and Do When Preparing for Product Launch

Summary: 

CMOs play a critical role in ensuring activities prior to approval lead to a successful launch. In this podcast, originally recorded as a session at the 2024 CMO Summit 360°, panelists discuss the role of the CMO in preparing for a new product launch, including planning, timing, activities and hiring prior to PDUFA, including:
  • The timing and strategy of building out medical affairs
  • Strategic imperatives to achieve launch readiness
  • Collaborating with your Chief Commercial Officer leading up to and after drug approval
  • Managing the transition from development to commercial organization


To learn more about the Chief Medical Officer Summit 360°, please visit CMO360.org.

Moderator Panelists

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