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Designing Clinical Trials Balancing Simplicity with Complexity

In this panel discussion from the 2025 Chief Medical Officer Summit 360°, CMOs address how to develop a balanced strategy that takes into account the ambition to answer these questions with the realities of complicated clinical trials.

January 27, 2026
Designing Clinical Trials Balancing Simplicity with Complexity
Summary:
When designing clinical trials, CMOs aim to answer meaningful questions for a plethora of stakeholders. Inherently, this results in study protocols with more measures, biomarkers and data collection that both provides a platform for strategic decision-making but also impacts patient burden, operational foot-print, timelines and cost. In this panel discussion from the 2025 Chief Medical Officer Summit 360°, CMOs address how to develop a balanced strategy that takes into account the ambition to answer these questions with the realities of complicated clinical trials.

More specifically:
  • Prioritizing data collection strategy to answer key scientific questions while avoiding overcomplication
  • Designing trials around real patients rather than ideal patients
  • Better understanding the objectives of the study and asking the questions that achieve those objectives
  • Better partnering with patients and PIs

To learn more about the Chief Medical Officer Summit 360°, please visit CMO360.org.
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