Raising the Profile of Clinical Trials for Black Breast Cancer Patients

Ricki Fairley, MBA, is the co-founder and CEO of TOUCH, The Black Breast Cancer Alliance addressing Black Breast Cancer as a unique and special disease state, with the overall goal of reducing the mortality rate for Black women. Ms Fairley founded and serves as co-host for “The Doctor Is In,” a weekly live breast cancer advocacy web series on the BlackDoctor.org Facebook page that reaches over 3 million viewers. She is a founding member of #BlackDataMatters, in partnership with Citizen, The Center for Health Care Innovation and Morehouse School of Medicine to encourage and elevate the importance of Black Women participating in clinical trial research. In January 2022, she started the When We Tri(al) Movement to change the game on Black women participating in clinical trials to improve outcomes for Black women with breast cancer with culturally humble and provocative communication that has resulted in thousands of Black women entering clinical trial research. She also actively assists pharmaceutical companies in revamping and designing their clinical trial recruiting materials.