Summary:
In this podcast, recorded at the 2024 Patients as Partners Europe meeting, Sanofi's Victoria DiBiaso explores how pharma can evolve their patient-centric approaches in order to face challenges with prolonged timelines and heightened scrutiny on evidence generation, and to meet patient expectations of engagement.
More specifically, this podcast focuses on:
- Distinctions between merely being patient-centered and achieving a fully integrated approach
- How a fully integrated patient disease strategy is distinguished from traditional patient-centered engagement
- How sponsors effectively measure, and transparently communicate, the impact of their collaborations with patients, ensuring accountability and fostering trust
- Catalysts that drive transformative progress
- Ineffective practices to avoid
For more information on modernizing clinical research, visit DPHARMconference.com. For more information about patient centricity in clinical research, visit patientsaspartners.org.