The Calculus of Balancing Innovation and Business Performance With Tight Budgets
Astellas' R&D Head of Business Performance & Analytics, CMO Office, shares best practices for investing in innovation with tight budgets, what data directs decision-making, and where innovations like artificial intelligence could have the most impact.
In this video:
Recorded at the September 2024 DPHARM conference, Astellas' Mohammed Ali, R&D Head of Business Performance and Analytics, CMO Office, at Astellas, shares his perspective on how the calculus changes on innovation investment and spend in a resource-constrained environment, discerning the obvious and not-so-obvious areas of potential improvement, and where innovations like artificial intelligence are making a difference in decision-making, and where the datasets are more difficult to gather.
For more information, go to DPHARMconference.com.
