Lessons from the Banking Industry on Embracing Digital Transformation to Improve End User Experiences

Craig Lipset leads at the forefront of innovation in clinical research and medicine development. Mr Lipset is an advisor to technology and biopharmaceutical companies, leading universities, and the venture community, bringing vision and driving action at the intersection of research, digital solutions, and patient engagement. He was the Head of Clinical Innovation and Venture Partner at Pfizer, on the founding Operations Committee for TransCelerate Biopharma, and on the founding management teams for two successful startup ventures (Perceptive Informatics and Adnexus Therapeutics). During that time, Mr Lipset designed and launched multiple industry firsts — from the first fully remote/virtual clinical trial for a new medicine to the first returning of results and data to research participants. He currently serves on the Board of Directors for the Decentralized Trials & Research Alliance (Co-Chair), Foundation for Sarcoidosis Research and the MedStar Health Research Institute, and, as well as on the Editorial Board for Therapeutic Innovation & Regulatory Science. He is an Adjunct Assistant Professor in Health Informatics at Rutgers University, and an Adjunct Instructor at the University of Rochester Center for Health + Technology.Mr Lipset has received the red jacket ‘hall of fame’ recognition among the PharmaVOICE most inspiring people in the life sciences. He has been recognized among Pharmaceutical Executive’s Emerging Leaders, CenterWatch Top 20 Innovators in Clinical Trials, the Medicine Maker Power List and the AlleyWatch Who’s Who in eHealth. He studied Music at Brandeis University and earned a Master of Public Health from Columbia.

Mayank Mishra is responsible for leading Digital Transformation and Client Experience via Digital Channels for payments and other Treasury and Trade Solutions across the global footprint of 96+ countries. Mr Mishra’s priorities include driving innovation by regularly adding new solutions onto Citi’s award winning platforms and providing a holistic and delightful experience to Citi’s Institutional clients.  Mr Mishra and his team are focussed towards embedding new technologies such as API, Artificial intelligence and cognitive computing into CitiDirect BE and CitiConnect, Citi’s award winning digital channels. These two platforms provide a wide range of solutions across Payments, Receivables, Liquidity, Trade and Supplier Finance supporting all the Citi Treasury and Trade Solutions markets globally. Mr Mishra is also responsible for Open Banking, Streamlining Corporate to Bank payment and information flows through strategic partnerships and integration with clients’ systems such as Enterprise Resource Planning (ERP) and Treasury Management solutions. Mr Mishra has over 28 years of industry experience, with over 16 years in leading client experience. He has recently been invited to join the Fintech Advisory Board for MUMA School of Business, University of South Florida. Mr Mishra holds a Master’s degree in Computer Science and currently resides in New York. He is an avid golfer and a tennis enthusiast.