Translating Digital Health from the Clinic to Market Access and Commercial Success

Paul Upham is the Global Head of Smart Devices at Roche / Genentech. Paul has 20+ years of experience in medical device R&D, strategic marketing, product management, clinical research, and medical informatics. Prior to Roche / Genentech, Paul was with Becton Dickinson(BD), as Worldwide Director of Strategic Marketing in their Pharmaceutical Systems business.  Mr Upham was also the head of Product at WellDoc, Inc., where he led the product management activities for WellDoc’s portfolio of mobile health solutions. He was responsible for WellDoc’s landmark BlueStar™ product, a class II medical device and the world’s first reimbursed, prescription-only software for diabetes.  Mr Upham’s prior experience includes 10 years in BD’s Diabetes Care business. Mr Upham was responsible for the award-winning BD InterActiv® Diabetes Software, and was a member of the BD / Medtronic team that launched ParadigmLink®, the world’s first wireless blood glucose meter.  Mr Upham holds four issued patents in medical software and drug delivery devices and has multiple patent applications. He is also an author of numerous peer-reviewed articles in medical informatics and diabetes. His education includes undergraduate studies in cognitive science and graduate work in health informatics and finance at the University of Minnesota and New York University.

With nearly two decades of medical device design experience, Matthew Keiser has driven innovative medical device development in the arenas of orthopedic spine implants and self-administration injection devices. Most recently, he led a large technical team in the development and launch of EMD Serono’s new connected electromechanical autoinjectors. These devices are connected to EMD Serono’s healthcare provider and patient facing software applications and transmitting device related information in markets world-wide. He leads all technical aspects as well as the coordination of regulatory, data privacy, patient training and internal business franchise stakeholder management related to these connected devices. Matt also leads the Industrialization Organization for medical devices within EMD Serono which ensures supply continuity, capacity management and close supplier management of EMD’s medical device manufacturing partners and its internal assembly plants. Matt is part of the leadership team of EMD’s device group and provides strategic directional support and general mentorship to the broader organization. Matt holds a B.S. and M.S. in Mechanical Engineering from Bucknell University and Stevens Institute of Technology respectively.

Vince Masciopinto is currently a Customer Solutions Director at SHL Medical, where he is responsible for supporting pharma and biotech customers in the adoption of customized, complex, and bespoke solutions. Vince works closely with business development, product management, and other teams to guide customers in selecting the right drug delivery solution. He brings with him decades of experience in the healthcare industry, having previously worked at companies like Eitan Medical and West Pharmaceutical Services.

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