Misaligned Incentives: The Physician Perspective on Integration of Care and Research

Craig Lipset leads at the forefront of innovation in clinical research and medicine development. Mr Lipset is an advisor to technology and biopharmaceutical companies, leading universities, and the venture community, bringing vision and driving action at the intersection of research, digital solutions, and patient engagement. He was the Head of Clinical Innovation and Venture Partner at Pfizer, on the founding Operations Committee for TransCelerate Biopharma, and on the founding management teams for two successful startup ventures (Perceptive Informatics and Adnexus Therapeutics). During that time, Mr Lipset designed and launched multiple industry firsts — from the first fully remote/virtual clinical trial for a new medicine to the first returning of results and data to research participants. He currently serves on the Board of Directors for the Decentralized Trials & Research Alliance (Co-Chair), Foundation for Sarcoidosis Research and the MedStar Health Research Institute, and, as well as on the Editorial Board for Therapeutic Innovation & Regulatory Science. He is an Adjunct Assistant Professor in Health Informatics at Rutgers University, and an Adjunct Instructor at the University of Rochester Center for Health + Technology.Mr Lipset has received the red jacket ‘hall of fame’ recognition among the PharmaVOICE most inspiring people in the life sciences. He has been recognized among Pharmaceutical Executive’s Emerging Leaders, CenterWatch Top 20 Innovators in Clinical Trials, the Medicine Maker Power List and the AlleyWatch Who’s Who in eHealth. He studied Music at Brandeis University and earned a Master of Public Health from Columbia.

Dr Suzanne Steinbaum is in private practice in New York City, and is the president of SRSHeart, a personalized lifestyle management program using anatomy, physiology, functional data, genetics and metabolism, along with technology, to reach ultimate cardiovascular health. She was recently the Director of Women’s Cardiovascular Prevention, Health and Wellness at Mt Sinai Heart in New York City.  She is the author of Dr. Suzanne Steinbaum’s Heart Book: Every Woman’s Guide to a Heart Healthy Life, teaching all women how to lead the healthiest lives by “living from the heart.” Dr Steinbaum has devoted her career to the treatment of heart disease through early detection, education and prevention. She has lectured nationally on topics of coronary artery disease, women and heart disease prevention and is a regular contributor throughout television networks. She is on the inaugural medical advisory committee for Peloton, on the board of the American Heart Association, on the scientific advisory board of the David Lynch Foundation for meditation, and has been on the advisory boards for products and devices in the technology space. She feels that education, communication and empowerment are essential in healthcare and has used all media platforms to promote that message. Dr Steinbaum is a Fellow of the American College of Cardiology and the American Heart Association. She is a National spokesperson for the Go Red for Women campaign and on the Board of the American Heart Association in New York City.