The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity

About the Episode

Join us for an important discussion about the necessity to adjust and adopt media and research strategies to ensure clinical trial recruitment of diverse populations. PharmaTalkRadio’s Valerie Bowling speaks with BBK Worldwide industry experts Justin Jones and Gaby Grekin who will share specific strategies and approaches to apply at the research and media planning stage to achieve more balanced clinical trial representation.

More specifically, our guests discuss:

• FDA expectations
• Strategic media approaches to create a more diverse and inclusive clinical trial environment
• What to do before initiating an enrollment or engagement campaign
• Key considerations for planning and executing an effective outreach campaign that engages and motivates diverse audiences
• What to prioritize?

This podcast will especially benefit study sponsors, site staff, PIs, CROs/CRAs, designers and planners of clinical studies, as well industry professionals who support these groups to aid in study recruitment and strategy.

Guests:

• Justin Jones, Sr Director Media and Content, BBK Worldwide
• Gaby Grekin, Sr Director of Global Strategy, BBK Worldwide

Moderator:

• Valerie Bowling, Executive Director, PharmaTalkRadio

For more information, visit www.bbkworldwide.com.