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Totally Breaking Down & Rebuilding Novartis’ Approach to Patient Engagement

Marc Boutin, Novartis, discusses a top-down and bottom-up approach to embedding patient centricity and advocacy throughout Novartis.

November 7, 2022
Totally Breaking Down & Rebuilding Novartis’ Approach to Patient Engagement
Summary:
In this podcast, you will hear from Marc Boutin, JD, Global Head, Patient Engagement, Novartis, describe the process of embedding patient centricity and advocacy into the organization, through a top-down and bottom-up approach that encouraged widespread support. This conversation, from the 2022 Patients as Partners conference, was moderated by Sarah Krüg, CEO/Founder, Cancer101/ Health Collaboratory. 


To learn more about the Patients as Partners in Clinical Research conference, please visit patientsaspartnersconference.com. To read more about Mr Boutin's thoughts on Novartis' bold vision to change how the sector engages patients, click here.

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