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Unlocking the Power of Patient Engagement within Clinical and Commercial
July 14, 2017
At the inaugural Patients as Partners Europe event, Duncan Arbour from inVentiv Health explores the ‘how’ and ‘when’ for involving patients within clinical and commercial to enhance the development and delivery of innovative therapies.
The patient voice as a strategic driver is being included much earlier in the development process than ever before. In this session, pharmaceutical, biotech and device companies will gain insight into the value of smarter patient integration. Key focus areas include:
• The critical shift from drug-centric to patient-relevant
• Pivotal patient touch points throughout clinical development and launch planning that will maximize both clinical and commercial outcomes
• Positive impact of integration on efficiency and commercialization
The Patients as Partners Europe program seeks to understand and incorporate the patient’s voice in designing clinical trials and developing a clinical endpoint, as well as vastly improve the patient’s entire experience in a clinical trial. The 2nd annual Patients as Partners EU event will be held January 23-24, 2018 at Radisson Blu Portman Hotel, London, UK.