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Creating An Advocacy Department To Hear The Voice Of The Patient
April 2, 2015
Conference Forum speaker and advisor Lori Abrams was recently interviewed by Ed Miseta, Chief Editor, Outsourced Pharma and Clinical Leader on creating an advocacy department for BMS:
Excerpt from Clinical Leader:
When Lori Abrams was selected to be the head of advocacy, diversity and patient engagement for Global Development Operations at BMS, she took over a department that did not exist. She had to build the department and recruit personnel to form a group that would ensure the voice of the patient is included in the design and execution of trials. Abrams agreed to speak with me about some of the lessons she has learned.
Miseta: Tell us something that someone not involved with patient advocacy might be surprised to learn?
Lori Abrams: When given the opportunity, many patients and/or their caregivers are highly motivated to help us learn about their disease, life challenges and journey. They are willing to share very personal stories that illustrate their day-to-day fears, obstacles and dreams. They understand and even demand that we design and execute a clinical trial that is more patient-friendly with their cooperation.
Continue reading here: http://www.clinicalleader.com/doc/creating-an-advocacy-department-to-hear-the-voice-of-the-patient-0001?sthash.PWyjbhRl.mjjo