Agenda

  • 8:00 am

  • Registration & Coffee/Tea

  • 8:30 am

  • Welcome and Introductions

    Program Leaders

    Kate Helber
    President, Infidea Agency

    Komathi Stem
    Strategic Innovation Leader, Genentech/Roche

  • 8:45 am

  • What is Design Thinking and How Does it Apply to Clinical Trials?

    • Set context and frame for experience
    • Introduce Stanford Design Thinking Framework
    • Introduce Workbook Tool to be used during workshop
    • Introduce Challenge for Design Workshop
  • 9:15 am

  • Empathy: Pausing to Empathize

    • Techniques and tools around empathy to collect observations modeling technique
    • Group Exercise: Teach the technique of empathetic questioning
  • 10:15 am

  • Inspiration Break

  • 10:30 am

  • Networking Break

  • 10:45 am

  • Define: What is the Real Problem Statement?

    • Reframing the challenge/problem from stakeholders perspective
    • Small groups, format themes, develop problem statement
  • 11:30 am

  • Ideate: An Interactive Session

    Speed Ideation and Round Robin in teams

    • Round 1: Blue Sky Brainstorming
    • Round 2: Analogous situation
    • Round 3: Design for the extremes
  • 12:15 pm

  • Inspiration Break: Digital Tools

  • 12:30 pm

  • Lunch Break

  • 1:30 pm

  • Iterative Prototyping and Testing

    • Why do iterative prototype… how do you decide what to test
    • Introduction of tools for prototyping and testing
    • Techniques
    • Practice
  • 1:45 pm

  • Breakout: Building a Paper Prototype of Favorite Idea

  • 2:15 pm

  • Breakout: Testing Paper Prototype

  • 2:30 pm

  • Inspiration Break

  • 2:45 pm

  • Networking Break

  • 3:15 pm

  • Build a Physical Prototype

  • 4:00 pm

  • Test Physical Prototype with Users

  • 4:15 pm

  • One Minute Prototype Pitch

  • 4:30 pm

  • Program Concludes